What is an outsourced SDR service?+
An outsourced SDR (sales development representative) service is an external team that researches target accounts, engages prospects and qualifies interest, then hands relevant conversations to your own salespeople, who run the sale and close it.
How does Shrava differ from a traditional lead-generation agency?+
We start with commercial strategy and account research rather than list volume. Targeting, messaging and qualification criteria are approved by you before significant outreach, execution is reviewed by people, and reporting shows activity, meetings and opportunities separately.
How much does outsourced SDR development cost?+
Shrava's managed programs are $3,250 per month (Managed Pipeline, initial 90 days) and from $5,000 per month (Strategic Growth). Focused one-time engagements are $295 (SignalMap), $795 (Pipeline Revival) and $995 in total (First Meeting Test). Advertising, data-tool subscriptions you choose to buy and travel are not included unless agreed.
What is included in the Managed Pipeline service?+
Strategy, ICP definition, account research, persona identification, approved outbound execution, personalized engagement, qualification and follow-ups, meeting coordination, CRM updates or handoff, weekly reports, monthly optimization, a named delivery contact and an agreed dashboard. It is shared managed capacity, not a dedicated employee.
What is the difference between a qualified lead and a qualified meeting?+
A qualified lead is a contact who fits your criteria and has shown some interest. A qualified meeting is an attended conversation of at least 15 minutes with someone at an ICP-matching company in an agreed role, who knowingly accepted a commercial discussion. Neither implies the prospect will buy.
Does Shrava guarantee sales revenue?+
No. Buying decisions depend on your offer, pricing, market and sales process. We commit to disciplined execution, meaningful qualification and transparent reporting.
Does Shrava guarantee meeting volume?+
No universal meeting volume is guaranteed. After a feasibility assessment we may agree an indicative campaign target in writing, and the First Meeting Test links part of its fee to one attended qualified meeting.
How does the Delivery Assurance Commitment work?+
Every engagement has documented deliverables, approved targeting, agreed qualification standards and regular reporting. Where delivered work materially falls short of those standards, we correct it at no additional charge, subject to the service agreement.
What happens if agreed work is not delivered properly?+
You raise the issue, Shrava has an agreed opportunity to correct it at no additional charge, and unresolved material breaches may qualify for termination or proportionate remedies under the signed agreement. Fees are not refunded automatically because prospects do not respond or buy.
Can we engage Shrava for just one campaign?+
Yes. SignalMap, Pipeline Revival and the First Meeting Test are one-time engagements designed for evaluating the approach before a managed program.
What is the First Meeting Test?+
A $995 pilot: a $295 initiation payment, credited toward the total, and a $700 balance payable only after an agreed qualified meeting has been attended within up to 60 days of launch. Eligibility requires a feasibility review and a signed scope.
Is the $295 initiation payment refundable?+
The $295 covers campaign initiation and delivery work and remains payable when that work is properly completed, even if no qualifying meeting occurs. Contractual remedies still apply if Shrava materially fails to perform the agreed work.
Can Shrava work alongside our internal sales team?+
Yes, and that is the intended model. Your founder, account executives or sales leader run qualified conversations and close deals; we provide research, outreach, qualification and context-rich handoffs.
How long does an outreach campaign take?+
Pipeline Revival runs 21 days, the First Meeting Test up to 60 days after launch, and Managed Pipeline starts with a 90-day engagement. SignalMap research is targeted for seven business days after scope approval.
Which markets does Shrava support?+
The United States and United Kingdom are primary markets. Australia, the UAE, Singapore and Canada are supported subject to regulatory and operational feasibility. Shrava is based in India and works remotely.
How is customer data protected?+
We use customer-authorized systems, limit access to people working on the engagement, collect only what the campaign needs and follow the data-handling terms agreed in the contract. We do not claim certifications we do not hold.
How do you prevent irrelevant or poor-quality meetings?+
ICP criteria, target accounts, account exclusions and qualification rules are approved before outreach. Each meeting is documented with context, and meetings that fail the agreed standard may be replaced where the agreement provides for it.
When should we hire our own SDR instead?+
When you have steady, proven outbound demand, the management capacity to coach and measure SDRs, and a long-term need for dedicated, in-house knowledge. External support usually fits better while you validate a market, segment or message.